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The Indian digital marketing landscape is experiencing significant shifts , presenting both challenges for companies. Several key trends are shaping the sector. We're seeing a surge in the prevalence of short-form videos , particularly on platforms like TikTok , demanding niche expertise from firms. Furthermore, customized marketing is isn't a luxury but a requirement , with heightened attention on data-driven strategies and AI-powered solutions to deliver relevant experiences. Conversational search optimization and immersive experiences are also gaining traction , requiring professionals to adjust their campaigns.
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